Engineered for the fast lane.

The Apex is built for the man who lives life at full throttle. Inspired by the precision of automotive dashboards, this timepiece combines rugged durability with a bold, technical aesthetic. Its commanding oversized dial features high-contrast luminous hands, ensuring visibility whether you are on the road at night or navigating the urban jungle.

The architectural case is paired with a high-performance silicone strap, designed for ultimate comfort and resilience during everyday wear. It is not just a watch; it is a statement of power and momentum.

The Details:

Aesthetic: Sport-luxury design with tachymeter-inspired bezel.

Movement: Reliable High-Precision Quartz.

Strap: Performance Silicone (sweat-resistant and flexible).

Visibility: Luminous hands and markers for low-light readability.

Water Resistance: 3ATM.

Features: Decorative multi-dial interface for a complex, mechanical look.

Command your time with The Novus Co.